The second most important decision: The Domain Name. This is the unique name that identifies an internet site, and will become part of your URI (Uniform Resource Identifier = web address). Once your blog takes off, you'll be stuck with your domain forever. It's no good to change your domain in the future, because you will lose all your PageRank and if you change domains.

Take your time. Try to think of a domain name that is short, sweet and descriptive of your blog. Most cool domain names have already been taken, so you're going to have to use your imagination a little bit here. I consider myself fortunate to have landed such a cool domain name as "innerblogger.com". I tried dozens of names and most were already taken. I played around with words - I wanted my domain name to include "blog" in some form, because this is a blog and more, it's a blog about blogging. I tried "metablog" but that was reserved. At some point I got a little frustrated because all the good domain names seemed to have had gone, and I was pretty pleased to find that "innerblogger.com" was free.

As for the top level domain (the .com), my advice is to stick with either .com, .org., or .net. My personal preference is .com. It's the classic, easy to remember, and makes your blog look more serious.

For instance, if you're going to blog about V6 engines, a cool domain name might be v6man.com, v6news.com, v6fanatic.com. They're available, too!

Experiment, and give it some time. Think about it on your way to work, and on your way back home. Look around you, create images in your mind. Try to come up with something that gives you good vibes.

Alternatively, you could use brute force. Here are a couple of tools to help you find your domain name:
GoDaddy
- type in your desired domain name and have the program check availability.

Nameboy - type in a couple of terms and let the program suggest a variety of potential domain names.

Some say that the domain name plays an important role in how the search engines rank your site. That it's important to include some central keywords in the domain name. I'm not so sure about this. It seems that at least MSN search does list higher the domains with the search terms in the domain name, but I'm not so sure of the other search engines. Besides, the search engines are continuously developing ways to single out quality content instead of looking for titles and domain names, so my opinion is that you're better off thinking up a domain name for humans to remember and not for the search engines.